Hacking Experiential for Call of Duty: Warzone
Season 3 was set to be the most explosive Warzone event yet. Activision was dropping a nuke on Verdansk and sending the in-game city back in time to 1984. But for 24 hours after the big bang, 100 million players would be in the dark, dying to know what was next.
Enter Rebirth from the Ashes, a limited time experience that put players in the role of a Russian hacker. If Warzone diehards wanted info about the upcoming season (and the big time travel reveal), they would have to decrypt and decode their way to the details before the clock ran out.
We had worked on digital experiences before, but this was the first time that a piece of fiction spun up by our creatives would appear in a video game—let alone the most popular battle royale on the planet.
Experience it for yourself: Rebirthfromtheashes.com
PASSWORDS: GUARDIAN | PARALLAX | PARADIGM | OBLIVION | ATLANTIS
Art Director: Elias Stern | Strategist: JM Herrmann
Producer: Margaret Morici Schmidt
Site: CTHDRL | Story: Armed MInd
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