Samsung Superstar Galaxy Turns 9M+ Players Into Popstars
Our plan for Superstar Galaxy seemed simple enough: what if we gave Roblox players the power to star in their own metaverse concerts?
Then our instellar popstar simulator started snowballing.
“Well they’ll need a popstar mentor...” Enter Charli XCX.
“We want a robust world...” Three stages and six minigame areas in one massive space station.
“And they’ll need a lot to do!” So bring on the custom stages, unlockable wardrobe, and a big finale concert starring Charli herself.
It was a massive undertaking, and Minimap took the lead on all things creative direction: game design and development, motion capture sessions with Charli, campaign assets, verch launches, countless decks for Roblox, developer, client, agency, brand partners... And it was a dream come true.
Experience it for yourself:
Play Samsung Superstar Galaxy on Roblox
Art Director: Daniel Edelman
Agency Partner: BBH
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